New Year Resolution: No more dieting!
With just three sleeps to go until we ring in 2011, numerous New Year’s Resolution articles are popping up all over the place.
Unsurprisingly, a huge number of these focus on weight loss. For the past few years, weight loss has eclipsed quitting smoking as the thing that tops most peoples NYR’s wish list. This isn’t really unsurprising given that fatness is almost unpatriotic in todays anti-obesity environment. Over on Twitter it’s pretty interesting how many people are either bemoaning the fact that they have put on a few kilos over Christmas, or celebrating that they remarkably haven’t gained any at all!
Let’s face it. We are a bit overly fixated with fatness, getting fat, and losing weight. And you know where this has got us? Nowhere. It hasn’t made us healthier. It hasn’t made us happier. And it hasn’t made us skinnier. For some some people, it has done exactly the opposite.
A recent pop-study out today, showed that over half of those who make a NYR in the UK will have weight loss as their primary goal. The interesting thing for me, is that only 15% of people wanted to spend more time with their families. And while most American’s will not make a Resolution this year, 16% of those who will say that weight loss is their primary goal for 2011. In Australia, our pop-NYR-study shows that 60% of us want to lose weight.
Not surprisingly, very few people actually keep their New Year’s Resolutions. One study conducted some 20 years or so ago, tracked 200 people who made resolutions over a two year period, to see how many actually kept their NYR’s. At 2 years, only 19% still had kept their promises. Some suggest that one of the reasons resolutions fail is because many resolutions are desires rather than intentions – i.e. they are things we want, rather than things we act upon.
However, in the case of weight loss, here is why I think our NYR’s fail. Because most people will look for that quick fix ‘fad diet’ that doesn’t work for the majority of people. And that is because….. DIETS DON’T WORK! It is really that simple.
And yet so many of us each year are completely suckered into the seductive claims of the weight loss and fitness industry, which play on your desire to be a ‘better’ ‘happier’ ‘healthier’ person each year. The mass advertising campaigns of the weight loss industry will ramp up over the next few weeks. Already Women’s Magazines are starting their ‘New Year – New You’ campaigns. This weeks edition of New Idea is a classic example:
“New Year, New You: Stars tell how to stay in shape at any age! Some of Australia’s most recognisable – and brave! – women come together to bare their beach bodies and celebrate beautiful female figures at every age. Wearing a selection of stylish swimwear, Seven’s Rachael Finch, 22, TV presenter and model Chloe Maxwell, 34, The Morning Show host Kylie Gillies, 43, entertainer Rhonda Burchmore, 50, and Dancing with the Stars judge Helen Richey, 64, strip down to their beach essentials in an exclusive photo shoot for New Idea. The stars speak candidly about their attitudes to health, fitness and how they maintain their fabulous figures while juggling their careers, relationships and families.”
And a similar theme in Woman’s Day, which get’s stars to share their tips for getting your body ‘beach ready’ at any age.
Not quite sure how these mags are promoting positive body image and body diversity, but I digress! But maybe it is images like these that keep us going down the wrong path for the ideal ‘thin’ body?
So what is your experience with New Year’s Resolutions? Do you have one? Have you kept one? Are you planning one for 2011? Any advice for people who might be contemplating a weight loss diet?
Oh and BTW – Weight Loss Diets are not always sold as diets. ‘Low fat’, ‘low carb’, ‘lifestyle change’, ‘healthy eating plan’ ‘Weight loss plan’ ‘No diet, diet’ ‘Weight loss secret’…. All Diets!
Here’s to a happy, healthy, diet-free New Year!












