Breast Cancer is a massively important issue for women. If you haven’t had a boob check, or haven’t learned how to examine your own breasts then it is sooooo important that you do so. Go on… it doesn’t take long! You can do it!
Now, with that good public service announcement out of the way, I want to show you this. It was sent to me this morning by my dear friend Claire Vickery from the Butterfly Foundation who was absolutely shocked by what she had received in her email inbox. Claire has done some of the most incredible work in the area of body image and eating disorders in Australia. She is a very inspirational woman.
Anyway, when I received this from Claire I had to look at it a few times before I could see what on earth was going on. And then I just had one of those “OMG!” moments. Here is what I saw:
I NEED YOUR HELP!
I’m trying to find out who sells this mirror!
Mail this to 13 other women. Now, don’t break the chain! OK gals, now that you have had your laugh, remember… Breast Cancer Awareness… Go have those boobs checked out and stay healthy! Pass the message on to your mothers, sisters, daughters, aunts, cousins, friends, and even your enemies. Because the WORST enemy is Breast Cancer.
Now I don’t know where this viral email came from, but can I say, it is just the most freaking ridiculous promotion for getting your breasts checked that I have ever seen. Because let me tell you a few things about fat chicks and breast exams. Statistics show that the vast majority of women who are ‘obese’ do not go for preventative health checks – including breast exams and pap smears – because they are either: a) embarrassed about their bodies; or b) have had their bodies made fun of by doctors. So I’m wondering how an ad like this does anything to make any women – fat or thin – feel okay about going to the doctor to have preventative health checks WHICH COULD SAVE THEIR LIVES!
Breast health is a very important and serious issue. So is body image. Why do we have to make fun of one thing to try and encourage people to do another, or to take notice of the health message we are trying to give?
So next time you see one of these ads, don’t pass them along to your mates. Break the chain and press the delete button.
ADDITIONAL NOTE: SOME MORE CAMPAIGNS
Here are a few more recent ads for Breast Awareness. Obviously there is still a play here on body image obsession. I’ve heard some really mixed reactions to these. What do you think?
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