This week I watched the Australian show The Circle for the first time. The Circle is a bit like The View – except everyone’s opinions are more or less the same. They are a happy bunch at The Circle – besties. They love each other. And we love them too. This week Magda Szubanski was on to talk about her weight loss journey. Magda and The Circle’s Chrissie Swan are the public faces of a weight loss company here in Australia. They are a weight loss marketers dream, because:
a) They are really fat; and
b) We absolutely love them.
They are obviously earning some good $$’s for promoting this particular diet, and to be honest, good on ‘em.
Many people, at some time or another, will want to lose weight. I am not saying that that is a good or bad thing. For me it is a very individualistic set of choices that a person makes about his or her own body. There are dozens of reasons why an individual might choose to embark on a weight loss journey. However, most simply, individuals perceive that being thin (or thinner) will somehow improve:
1) Their self esteem, self worth, beauty and acceptance in society;
2) Their physical and mental health and wellbeing.
OR BOTH.
The marketing of the diet industry directly seeks to exploit these two factors, not only to make you hate yourself, but to then blame yourself when the diet fails. But the marketing of these diets has also become more subtle. Because of the evidence about the long term ineffectiveness of commercial diets, companies have repackaged their product so that they are now promoting ‘lifestyle changes’. Clever, because you are no longer failing at their product. Rather you are failing at a more generic set of ‘lifestyle’ issues which can only be your own fault.
I wanted to share a few snippets of the weight loss conversation that happened on The Circle.
The intro was about how Magda had lost 25 kilos in a “bid to get fit” that she was “determined to keep it off” that she had a “new lease on life” and had “strutted her stuff on the catwalk”. So here we see messages which constantly reinforce how bad it is to be fat. That you can’t be fit and fat. That really you have no right to be a happy and vibrant person if you are fat. And that fat people certainly don’t belong on magazine covers and catwalks – which of course are supposed to show off ‘real’ beauty.
Chrissie: “Please welcome my (weight loss company name) buddy Magda Szubanski! HIGH FIVE (audience cheering and applause) Happy Birthday!!! A year you have kept it off!”
OMG! We can have a weight loss birthday!!!! Do we get presents? And do we finally get to EAT SOME CAKE! To be honest I would be celebrating too, given that most people will drop out of these diets after a few days or weeks – let alone a year.
Magda: “Amazing. Because that’s the thing. We all know you can lose the weight, but then you have that tragic despairing thing of the weight creeping back on. I’ve never been able to do this my whole life….”
Commercial diets are repeatedly shown to be ineffective for 95% of the population. Most people will gain back the weight. With interest. This is because food restriction diets do not work in the long run. Short term of course. But when you are on a calorie restricted diet, at some point, like holding your breath for as long as you can, you have to breathe out.
Magda: “The unhealthy and the healthy parts of me were neck and neck. I had my good days and bad days. But eventually the healthy part of me got stronger. It’s training. And you’ve just got to persist. Forty years of bad eating, you are not going to turn that around in a short space of time.”
So again here we see those very subtle messages. That fat people are somehow weak, lazy, individuals, with gluttonous eating habits. And if they just tried hard enough and had some inner strength, they would be able to overcome their moral weaknesses and lose weight. But also there is that message of the ‘healthy potential’. That somewhere deep inside, is the good, healthy, skinny you. You will also notice a shift away from ‘quick fix’, towards long term stickability – obviously the key to success with lifestyle changes!
Magda: “(being the face of a weight loss company) in a way gives you no way out….we are in a contract, we have kinda gotta stay there…but you get through it and it’s fine. So everyone else has to learn to do that without the contract. Or make a contract with your friends. Announce it to your friends. Paint yourself into a corner. Blab so you have got no way out.”
Denise: “Oh that’s a good thing, because the more people you tell, the more you have to do it.”
I think at this point I actually started to cry. Because what sort of message is this giving to people about improving their health and wellbeing? Or about why they should or shouldn’t be okay with themselves for who they are? Or what the role of friends are, and the shame you should feel in front of them. About the pressures individuals should put themselves under to lose weight. Mothers and daughters have been making diet pacts with each other for decades. So have teenagers.
It is one of the most destructive, disturbing recommendations that I think you could be making to a generation of women (and men) who should be loving their bodies and doing things to improve their health and wellbeing for pleasure rather than punishment.
And what sort of terrible impact does it have on an individual when this ‘lifestyle change’ doesn’t work? What then? Let’s just amplify the potential for shame and embarrassment shall we by putting ourselves out there to our friends and families?
Yumi: “I feel like there is a fat person in me waiting to come out. Did you feel like there was a skinny person waiting to come out?”
Magda: “There is a fat lady in my head that wants fat old habits. And there is another part of me that wants vitality. To live life more. I’m going to be 50 next year and I feel younger than I ever have before.”
What … younger than when you were 5? 10? 20? Shame on you fatties for ever thinking that you were allowed to live life to the fullest. To be full of energy and enthusiasm. Because you must all be sitting on the couch, stuffing your face with cream cakes, and feeling like you need to go into an aged care facility. And for those skinny’s out there – beware. Because if you don’t behave yourself, a big fatty will jump out of you! But also it reinforces that if you are a fatty, that evil fatty will always be in there ready to pounce. So you NEED to make a long term committment to the ‘lifestyle change’ company. Which of course means more money for them.
Magda then gave a whole bunch of tips for weight loss, which ended with…
“It’s like training a dog, you have just got to keep doing it”
Followed a couple of minutes later with this gem from Yumi:
“Of course there is nothing wrong with being fat. We are totally up for that… ”
Really? Why have you just spent the last 6 minutes saying how horrible it is?
Magda: “Oh I’m fat! I’m not not fat. It’s about setting a real goal where you can be your best self. And fit and healthy”
OHHHH NOOOOO. Because you can’t be overweight and healthy. And you definitely can’t be your best self, and REALLY FAT. Rather you are an animal that needs to be trained.
ARGHHHH.
You know I could go on and on with the analysis of this segment (and the horrid fact that there were two other segments in the show which meant that the Panel tucked into Kit Kat’s and Chef Toby’s frittata thingo while Chrissie just sat there eating nothing – even though she had a portion in front of her).
But I guess the point of this post is that when you break down what might seem to be a really helpful or innocent chit chat session about weight/weight loss/health, you can uncover an absolute minefield of rhetoric that serves only to make us feel terrible about ourselves. The tragedy is compounded by the fact that many people who are fat would actually agree with Magda. Buy into what she is saying. And hate themselves and their lives.
That has to stop. And I for one am not prepared to accept that this is a reasonable way to talk about ourselves or other peoples bodies anymore.
What do you think?